Hi! I'm

Lindsay S an to. Tomas

Lindsay Sto. Tomas

Sr. Product Designer

I'm currently at Loblaw Digital, working on scaling engagement on the app for Canada's largest and most popular loyalty program, PC Optimum. I'm also building June Health, a platform to support the specialized healthcare needs of midlife women.

I enjoy working on tricky problems with people who care, and working to improve the day-to-day of people who use digital products.

Screenshots of PC Optimum's shopping list feature

Loblaw Digital

Global List

Evolving PC Optimum's role in the planning space

🔐 Password required

Led the end-to-end redesign of PC Optimum's shopping list, transforming it from a basic utility into a smart planning tool within Canada's largest loyalty program

Loblaw Digital

Shopping List

Evolving PC Optimum's role in the planning space

Led the end-to-end redesign of PC Optimum's shopping list, transforming it from a basic utility into a smart planning tool within Canada's largest loyalty program

🔐 Password required

A screenshot of the PC Optimum app displaying a Challenge offer

Loblaw Digital

Challenge offers

Driving digital engagement by bringing a new gamified offer type to life

🔐 Password required

Led design on a new type of offer on the PC Optimum app, structured for flexibility and scalability, to test learn new ways to make the app stickier for less engaged members

Loblaw Digital

Challenge offers

Driving digital engagement by bringing a new gamified offer type to life

Led design on a new type of offer on the PC Optimum app, structured for flexibility and scalability, to test learn new ways to make the app stickier for less engaged members

🔐 Password required