Hi! I'm
Lindsay Sto. Tomas
Sr. Product Designer
I'm currently at Loblaw Digital, working on scaling engagement on the app for Canada's largest and most popular loyalty program, PC Optimum. I'm also building June Health, a platform to support the specialized healthcare needs of midlife women.
I enjoy working on tricky problems with people who care, and working to improve the day-to-day of people who use digital products.
Loblaw Digital
Shopping List
Evolving PC Optimum's role in the planning space
Led the end-to-end redesign of PC Optimum's shopping list, transforming it from a basic utility into a smart planning tool within Canada's largest loyalty program
Loblaw Digital
Shopping List
Evolving PC Optimum's role in the planning space
Led the end-to-end redesign of PC Optimum's shopping list, transforming it from a basic utility into a smart planning tool within Canada's largest loyalty program
Loblaw Digital
Challenge offers
Driving digital engagement by bringing a new gamified offer type to life
Led design on a new type of offer on the PC Optimum app, structured for flexibility and scalability, to test learn new ways to make the app stickier for less engaged members
Loblaw Digital
Challenge offers
Driving digital engagement by bringing a new gamified offer type to life
Led design on a new type of offer on the PC Optimum app, structured for flexibility and scalability, to test learn new ways to make the app stickier for less engaged members
Koble
Designing a digital health platform to support new parents as they grow their families
Designed key features and flows for Koble’s MVP progressive web app and beta mobile app experiences, which raised $1M USD in Koble’s pre-seed round
Koble
Designing a digital health platform to support new parents as they grow their families
Designed key features and flows for Koble’s MVP progressive web app and beta mobile app experiences, which raised $1M USD in Koble’s pre-seed round
No case study access? No problem!
Tiny snippets of my work over the years
RBC InvestEase
2018
Mara Learning
2024
PC Optimum Dashboard - Messages
2023
ADP Standout Student
2020
June Health
2024
Merch App
2012-2016
FitStar
2013
PC Optimum - Esso Extra Migration
2021
PC Optimum - Product Feature Concepts
2023
Scalar Website
2015