Hi! I'm

Lindsay S an to. Tomas

Lindsay Sto. Tomas

Sr. Product Designer

I'm currently at Loblaw Digital, working on scaling engagement on the app for Canada's largest and most popular loyalty program, PC Optimum. I enjoy working on tricky problems with people who care, and working to improve the day-to-day of people who use digital products.

Screenshots of PC Optimum's shopping list feature

Loblaw Digital

Global List

Evolving PC Optimum's role in the planning space

🔐 Password required to read this case study

Led the end-to-end redesign of PC Optimum's shopping list, transforming it from a basic utility into a smart planning tool within Canada's largest loyalty program

A screenshot of the PC Optimum app displaying a Challenge offer

Loblaw Digital

Challenge offers

Driving digital engagement by bringing a new gamified offer type to life

🔐 Password required to read this case study

Led design on a new type of offer on the PC Optimum app, structured for flexibility and scalability, to test learn new ways to make the app stickier for less engaged members