Hi! I'm
Lindsay Sto. Tomas
Sr. Product Designer
I'm currently at Loblaw Digital, working on scaling engagement on the app for Canada's largest and most popular loyalty program, PC Optimum. I enjoy working on tricky problems with people who care, and working to improve the day-to-day of people who use digital products.

Loblaw Digital
Global List
Evolving PC Optimum's role in the planning space
Led the end-to-end redesign of PC Optimum's shopping list, transforming it from a basic utility into a smart planning tool within Canada's largest loyalty program

Loblaw Digital
Challenge offers
Driving digital engagement by bringing a new gamified offer type to life
Led design on a new type of offer on the PC Optimum app, structured for flexibility and scalability, to test learn new ways to make the app stickier for less engaged members

Koble
Designing a digital health platform to support new parents as they grow their families
Designed key features and flows for Koble’s MVP progressive web app and beta mobile app experiences, which raised $1M USD in Koble’s pre-seed round