I'm Lindsay, a Toronto-based senior product designer with over 14 years of experience

I’m a creative problem solver, highly skilled and experienced with leading end-to-end design.

From deep discovery, and broad exploration, to narrowed down incremental improvements and trade-offs, I’m a strong and versatile collaborator, with exceptional visual design skills.

Backstory

I'm a seasoned designer of digital experiences, products, and brands, known for caring deeply about the little details and big picture while leading complex projects and mentoring design teammates.

Starting my career at agencies, I crafted digital experiences for clients across a diverse set of industries. I developed a comprehensive skillset spanning strategy, UX, UI, illustration, and code. Moving in-house deepened my understanding of problem spaces and customer needs, where I gained deeper experience dissecting and solving complex challenges through design.

What drives me is the combination of user-centered strategy, collaborative problem-solving, and continuous learning. I get things done through efficient execution, clear communication, and data-informed decision-making. I excel at proactively bridging gaps between teams and cutting through complexity to deliver results.

I thrive working alongside thoughtful, considerate people who care deeply about quality.

Also, the "Sto." is pronounced "Santo"! 

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Outside of work I spend most of my time trying to raise my 2 kids to become kind humans– hands down the toughest job I've had yet! 

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I have an 11-year old shorkie, Mittens. Her tongue is too long for her face so it's always adorably peeking out.

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I feel like all the cool designers are hikers or marathon runners– but I can't deny I'm naturally an indoor cat. Trying to instill the love of the outdoors in my kids, so they can force me outside!

I'm a lifelong Nintendo fanatic. I admire the sustained high bar of their innovative design decisions, and the memorable experiences of playing such well-designed games probably had a hand in why I wanted to be a designer.

My favourite game is The Legend of Zelda: Ocarina of Time, naturally!

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I love illustration, lettering, crafts, and fine art. There's nothing more therapeutic to me than zoning in to make tiny clay sculptures or curling up with some freshly sharpened pencil crayons.

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Talk to me about all things competiton reality show. Seeing people do such impressive things under pressure is so fun to watch.

Currently very into RuPaul's Drag Race, Survivor, Top Chef, and any/all of the makeup/fashion design iterations.

Experience

March 2021 - Present
Senior Product Designer at Loblaw Digital
Toronto ON

December 2020 - September 2021
Product Designer at Koble
Toronto ON

January 2019 - March 2021
Senior Product Designer at Playground Inc.

July 2016 - January 2019
Product Designer at Playground Inc.
Digital Agency • Toronto ON

April 2012 - July 2016
Designer at Filament Creative
Digital Agency • Toronto ON

Skills

Product design, design systems, UX design, UI design, visual design, branding and identity design, illustration, content design, html, css, .json, motion graphics

Tools

Figma, Tokens Studio, Photoshop, Illustrator, After Effects, Principle, Sketch, Git, Webflow